May 11

Collect meaningful online-shop reviews with Mautic

E-Commerce Marketing

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Social proof is still the means of choice to gain the trust of your customers and thus also increase your sales. Many, preferably good reviews in your online shop create the desired transparency for your customers and build the necessary trust in you.

Valuation, however, is not the same as valuation. Most customers, like you, know that reviews are easy to manipulate. 

To counteract this, you can, for example, use an e-commerce service such as Trusted Shops, or alternatively integrate the Danish equivalent trustpilot into your shop. Both allow you to increase confidence in you with serious and authentic reviews. These solutions are not only an integral part of the market, but are also considered “state of the art” for meaningful and unadulterated customer reviews.

Collecting reviews is also often a challenge. However, with purposefully built campaigns and marketing automation tools, such as Mautic, you will increase your authenticity with pleasure and ease and take your business to the next level.

In this article, we’ll show you how to use these tools for you.

Why should you collect reviews for your online store?

Your trustworthiness is one of the most important factors that determines the success of your business. You can increase these by means of a variety of measures. Whether through an authentic social media presence, an informative website or a unique product that truly helps many people.

If your customers have had positive experiences with your products or services, chances are they will share them with other people. The positive effect is that your potential customers gain confidence in you and your company and are therefore more willing to buy.

However, it is important for your success that the reviews are authentic and preferably available on a reputable comparison portal such as Trusted Shops or Trustpilot.

Social proof is still the means of choice to gain the trust of your customers and thus also increase your sales.

The more positive reviews you have, the higher your sales and your profit. Even if a customer evaluates your product badly – the bottom line is that the overall result is getting better and better with the growing number of good reviews. 

And don’t be afraid of bad reviews. A few of them between many good ones, make you mostly more human and authentic in the eyes of the customers. It only becomes problematic when the bad ratings outweigh the bad ratings.

Meet your customers by collecting reviews 

Redirects to your website from price comparison and rating portals or Google shopping will also provide more page views of your business. This increases your ranking in the search results and, of course, your awareness.

The more positive reviews you have, the higher your sales and your profit.

Another advantage of customer reviews that should not be underestimated is that you gain deep insights into the needs of your target group. You will learn what they liked about your products or services and what they didn’t. You will find out what they still lacked and what was perhaps not necessary. This allows you to adapt your portfolio to your specific wishes and suggestions and surprise your customers with desired improvements.

Information about your customers is the be-all and end-all of your business. They keep your business running and keep your product or service in the right spotlight and keep your customers happy.

How do you collect reviews with Trusted Shops or Trustpilot?

Shortly after the order process (but not immediately afterwards), the buyer will be sent an email asking you to rate the product or shop.

If your customers are satisfied, the chance to get a positive rating for your online store via this way is quite high. 

What makes Trusted Shops so special is the possibility to include past orders and promotions in the processes. So that your customers are only asked to review a product they have purchased.

It is important for your success that the reviews are authentic and preferably available on a reputable comparison portal such as Trusted Shops or Trustpilot.

But how much does Trusted Shops cost? There are various subscriptions (from 99 € / month) to cover your exact needs. In the end, you get an effective, cost-effective tool on board that offers great potential for lead generation.

It works similarly with Trustpilot.

And where can other potential customers see these reviews? 

Either directly on the Trusted Shops page or directly on your website using the Trustbadge widget.

This widget will show all your website visitors on your home page’s reviews of other customers. And these also update with each new rating. Small but oho!

How mautic helps you collect reviews

Mautic is a comprehensive overall solution that lets you pick up your customers exactly where they are. 

It can be linked directly to the ordering process in your online shop. So that after a predetermined period of time, buyers are encouraged to share their experiences and give you a preferably good rating. 

Trusted shops can also be connected directly to an order page, so that your customers automatically receive an email and are asked for a review. However, since customers have to agree to this beforehand, it is problematic under data protection law.

With purposefully built campaigns and marketing automation tools, such as Mautic, you will increase your authenticity with pleasure and ease and take your company to the next level.

With Mautic, you can obtain your customer’s consent in advance during the registration or ordering process and send him, now legally on the safe side, a reminder of the valuation submission.

In addition, With Mautic, you will be able to launch high-volume and user-related campaigns via your newsletter distributor. An example is the prompt to evaluate a purchased product or your company on Trusted Shops or Trustpilot. Another may be an indication of which other of your products might be helpful to their customers.

This sounds complicated at first, but it is quite simple. With Mautic, you have a strong and intuitive marketing tool at your side. And with the version managed by hartmu.io also a competent partner in the installation, setup and realization of wide-ranging campaigns.

So you are always on the pulse of the times with your company and above all very close to the wishes of your customers. Such as.  after a purchase or with recurring regular customers. The latter will most likely rate you positively. Whether you’re in compliance with data protection via email, pop-up, push notification or SMS, Mautic allows you to reach your positively tuned buyers at just the right time. Namely, targeted if they are willing to rate you well.

More leads and sales through reputable online store reviews

Positive and authentic reviews for your online shop are a must for attracting new customers. This is exactly how you gain the trust of the new online shop visitors, who will then be happy to buy your products and services. 

The combination of Mautic and Trusted Shops or Trustpilot has it all. This makes it much easier to collect the ratings, happens automatically by the way and is also in line with the GDPR. And the more positive reviews on your website and on Trusted Shops or Trustpilot, the more new customers you will attract to your online store. 

Thanks to these solutions, you gain time and energy that you can invest in the growth of your business.

If you want to take your e-commerce marketing to the next level, simply subscribe to our newsletter and look forward to valuable tips and insider news. Or contact us so that together we can find the perfect solution for your project and increase the value and popularity of your company.

Über den Author

Alex Hammerschmied

Funnelnerd and design-lover. I love drinking tea, building salesfunnels, designing Websites and Userjourneys and helping my friends, followers and everybody who really wants to know, create truly profitable businesses.

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